1. A three-pack of vintage-inspired polarized sunglasses for anyone who needs to stock up on a few "these look like Ray Bans, but I won't cry into my Baja Blast if I accidentally leave them in the Taco Bell parking lot" pairs this year. These are especially handy because you can match the subtle prints to whatever 'fit you're wearing!
Promising review: "I really like these. I thought they might look or feel cheap because of the price, but they look and feel like Ray-Ban quality. Definitely worth purchasing. Won’t fall off your face/head." —Amazon Customer
Get a pack of three from Amazon for $17.99 (available in seven sets, as well as two-packs and individual pairs).
2. A pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon's Align ... but WAY cheaper. If you're looking for a reliably squatproof, comfy, compressive legging, look no further than these.
Promising review: "Super comfy. I usually don’t write reviews, I tried this first before buying Lulu and these are the most comfortable leggings for everyday and even for workout. Highly recommended!" —Criselle Johnson
Get it from Amazon for $34 (available in sizes XXS–XXL, two inseams, and 21 styles).
3. An affordable cult-favorite luxury-scented candle with a scent reminiscent of Le Labo's Santal 33, and a throw so satisfying that reviewers can't stop gushing about it. If you're in the market for a signature scent for your space, look no further than this jasmine, oud, and sandalwood blend.
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Promising review: "This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle and this one is very very close! It's a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!" —Cristina Bertolotto
Get it from Amazon for $19.95+ (available in seven sizes, in gift box options, in packs of two, and in a variety of scents).
4. A cult-fave supportive seamless compressive bodysuit reviewers swear is a cheap alternative to Skims and makes for such a perfect summer staple that people are already stocking UP on Amazon. Not only does this come in a bunch of neutral and fun colors, but it tucks easily into pants and skirts alike, so you can move and groove without worrying about your top moving somewhere it shouldn't.
Shaperx is a small business that specializes in supportive, compressive bodysuits in a variety of styles.
Promising review: "Honey! This shaper will have you looking smooth and tight! Wore this beneath my outfit for a wedding and it was great. Comfy to wear all evening and the snaps stayed closed even while sitting. Would purchase again! I liked the fact that this shaper didn’t compress the 'girls,' but did its job everywhere it was supposed to!" —Chris Young-Greer
Get it from Amazon for $32.99+ (available in sizes XXS–5XL and 11 styles, including shorts and thong style).
5. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.)
Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $9.99 (available in four sets).
6. A set of luxe extra soft cooling bed sheets so many reviewers compare to hotel sheets, and with good reason — these are a go-to for people with insomnia, night sweats, and overheating issues. Reviewers also are obsessed with how well these sheets wash and maintain quality over time. Bonus? These come in so many colors it's basically *impossible* not to find one to match your room's aesthetic.
Promising review: "Feel like expensive high-end hotel sheets. I normally use flannel sheets year-round because it’s the only material I like, but these are my new favorite. Very soft and cooling. Fit our bed perfectly. I purchased both for our bed and our spare room and have only gotten compliments from guests. Great sheets without the huge sticker price." —Anna Greenlun
Get it from Amazon for $39.97+ (available in 15 sizes and 44 colors).
7. A pair of super lightweight ruffled elastic shorts you will be SO happy you invested in when you need an elevated piece to toss on without thinking, like when you're walking the dog early in the a.m. or heading to a last-minute outdoor lunch with pals.
Promising review: "Made well. Love the thin linen material. The scalloped hem dresses up the shorts. Very comfortable." —kim Marcoaldi
Get it from Amazon for $25.99 (available in sizes S–XXL and 26 styles).
8. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $8.43.
9. Kitsch's iconic claw clip, well-known for its delicate style and strong, sturdy clamp suitable for all hair types. Unlike comparable brands, this clip actually built to last, and has specially rounded teeth to prevent hair damage.
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Promising review: "Not only is this so cute, but it is much higher quality than I expected. Of note; it has some weight to it. But that is what also makes it so good. The clamp really holds everything together and it can be used for dressing up or down. Love it! I have a lot of fine hair and this is not too big for it." —Tracers
Get it from Amazon for $7.99 (available in silver and gold).
10. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
Promising review: "This top is fantastic. Super soft, great support, and love the built-in pads that aren't going to get lost in the wash. At a fraction of the cost of Lulu, we will be buying many more of these for sure!" —Warren Family
Get it from Amazon for $18.39+ (available in sizes XS–3X and 29 colors).
11. A set of Glamnetic's press-on nails for anyone who's short on time or money but not on glamour — these standard and colorful sets are easy to reshape and apply, *plus* are reusable, so it's really an investment not just in one flawless manicure, but multiple.
Glamnetic is a small business that specializes on uniquely-designed, reusable press-on nails.
Promising review: "I saw these all over my TikTok FYP and was so curious to try them. They are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." —Leslie and Paige
Get it from Amazon for $14.99+ (available in 39 styles).
12. An illuminating moisturizer designed to enhance your skin's natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra shimmer in their lives, and a heck of a lot cheaper than the viral Glossier or Drunk Elephant versions.
Promising review: "I can’t believe how long this has been around! I tried Glossier’s Futuredew and realized it felt sort of too oily (and too expensive) for me. This product is SUCH an amazing duplicate that is slightly better! It’s not oily but provides a lightweight shimmer that I mix with my sunscreen for extra sun protection with some highlight effects. I love this! Does not make my super sensitive skin break out or feel oily like the Futuredew did." —e_whospends_money
Get it from Amazon for $13.98+ (available in six shades).
13. A set of teeth whitening strips you'll definitely want to invest in if you're a fan of coffee, tea, or wine — even if the whiteness of your teeth isn't on your radar, you might be legit astonished by the difference a few of these strips makes in your smile! As an added bonus, reviewers say these are a cheaper, just as effective alternative to the $$$ Crest version.
14. A chunky statement ring for some subtle sophistication to both your elevated looks *and* your playful ones. Like all the (TikTok-beloved!!) Pavoi pieces on Amazon, this looks a loooot more expensive than it is, and is built to last.
I bought this for spring and I am obsessed with it. It looks adorable on its own but also easily stacks with my other rings, and it's so comfortable that I often forget I'm wearing it. I am a huge fan of Pavoi jewelry and wear it almost exclusively because of how elegant, affordable, and durable all their pieces are, and so far this piece has held up to the very high standard they've set!
Promising review: "Love. It’s a nice quality costume jewelry. Order a size up if you’re wanting to wear it on your middle finger or index finger." —Emily
Get it from Amazon for $12.95 (available in sizes 5–9 and in gold and silver).
15. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!!
I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries.
Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax
Get it from Amazon for $4 (available in five flavors).
16. A pair of chic link earrings to add some trendy dimension to the "huggie" earring trend that's clearly here to stay. (Truly have not gone out to dinner with the squad in months without seeing a pair of gold huggies on EVERYONE'S EARLOBES, we love to see it!!)
Promising review: "I absolutely love these earrings and wear them almost every day. I get TONS of compliments on them! The quality for the price is absolutely amazing. Definitely a diamond in the rough find on Amazon. Will be ordering more products from this brand!" —Angela
Get it from Amazon for $13.95 (available in four finishes and four styles).
17. An oh-so-chic adjustable mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative when you're on the move. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry.
Promising review: "I bought it so I’d have a place to store my keys on hot girl walks. It’s big enough to fit your phone, keys, a small wallet, and your AirPods case. Doesn’t feel bulky no matter which way you prefer to wear it." —ALD
BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear.
Get it from Amazon for $13.98 (available in 29 colors).
18. A ridiculously soft oversized hoodie reviewers compare to $$ brands like Skims, Aritzia, and Abercrombie. You know how on TikTok sometimes people say "this hoodie hoodies" like it's a noun and a verb? Enter this cult-favorite, reviewer-beloved hoodie, which does, in fact, hoodie.
Promising review: "The BEST. Extremely comfortable, cozy, great material and the perfect oversize hoodie. Does not have that cheap Amazon quality fabric to it. I get so many compliments every time I wear it. If I could, I would by one in every color. Plus — it’s true to size." —Shannon
Get it from Amazon for $36.99+ (available in sizes XXS–3X and 27 colors).
19. A set of restaurantworthy shallow pasta bowls to make you feel like you're genuinely ~plating~ all your meals like a professional — this is like a bowl and a plate had a very stylish, SUPER convenient baby for all your pasta and salad needs.
20. A crochet swimsuit cover up for an oh-so-breezy, delightfully chic option when you're frolicking at the pool, on a cruise, or on a beachy boardwalk this summer. Reviewers especially love how ~expensive~ it looks.
21. A pair of high-waisted quick-dry running shorts so lightweight that you might have to look down to make sure they're still on (PHEWPH). Not only do a lot of reviewers compare these to Lululemon, but they also feature a handy underwear liner and a sizable side pocket.
ASK ME HOW OBSESSED WITH THESE SHORTS I AM, I DARE YOU!!! Real talk: I first bought these shorts because I'm in love with the similar ones you can get at Lululemon or Old Navy, but they're either expensive or sell out so fast. Turns out I love these even more! I love the huge range of colors you can buy these in, love that the high-waistedness of them meets about where my running crop top ends so I don't have to get bonkers with sunscreen, and love love loooooove the side pocket for my keys or phone. I have them in blue, pink, and yellow, and several pairs in black because I just keep collecting them every summer.
Get it from Amazon for $19.99+ (available in women's sizes XS–3XL and 41 colors).
22. A set of sophisticated cylindrical wineglasses to rival Crate & Barrel's, and to elevate your Friday wine-cheese-and-Netflix nights so instantaneously that you'll feel like an extra in one of those Shows About Rich Families Who Fight All The Time.
Joy Jolt is a small business that specializes in modern and pop culture-themed drinkware and kitchen accessories.
Promising review: "Crate & Barrel look for less. These look and feel very high end — almost like a thin crystal." —Lauren
Get a set of two from Amazon for $16.95 (available in three styles).
23. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep. Reviewers especially love these because they're an affordable alternative to ones that typically run $18 per case!
Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." —Aaron Key
"These are really nice — perfect price point too. There's no difference between these and the same pillowcases from Kitsch at three times the price." —Keri
Get a set of two from Amazon for $9.99 (available in 40 colors and five sizes).
24. And a deliciously soft waffle weave blanket designed with bamboo that makes it so light and airy that reviewers compare it to expensive brand names.
Promising review: "I have a waffle blanket from Garnet Hill on my own bed and was looking to purchase another for my guest room, but couldn't stomach the price tag for something I wasn't going to use personally. This Bedsure blanket is a great alternative — soft, comfortable, and launders well. I layer it with a quilt in the colder months and fold it up as a throw blanket in warmer months." —Vee Ess
Get it from Amazon for $29.99+ (available in 18 colors and five sizes).
25. A Revlon one-step hair dryer and volumizer to dry your hair as you style it and give your 'do an incredible amount of volume and shine, without the cost of a pricey blowout. Psst — reviewers compare this to the $599 (!!) Dyson Airwrap.
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift, and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it works for them, and especially noted that it helps cut down on drying time!
Promising reviews: "I've had my eye on a Dyson Airwrap, but given the cost, I figured I'd try this while I save up. This thing is fantastic. I have waist-length hair that's naturally straight, but gets frizzy when damp. I've had salon blowouts that have left my hair looking great, but I simply can't manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn't get snarled in it, and it leaves my hair looking like I've had it professionally styled. I love it, and I'm no longer interested in blowing $500 on a Dyson. Highly recommend!" —Ilsa
Get it from Amazon for $38.95 (available in nine colors).
26. A pair of delightfully chic open-toed memory foam slippers so you can get all the comfort and support of these cozy soles *without* overheating. Reviewers compare the style to Uggs, and because the soles are anti-slip and water resistant, you can also wear them out running errands 👀.
Promising review: "These slippers are amazing. They are so comfortable and look so expensive, and they are high-quality for the low price. Great for after the shower and wearing around the house and super easy to wash in the washing machine. I've had these for over a year, and they are still in perfect condition." —Sydney Nicole
Get it from Amazon for $24.99 (available in women's sizes 6.5–12 and five colors).
27. A ~weightless~ liquid cream blush with some real Rare Beauty blush energy that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blendable the colors are and how soft and dewy the effect is on their skin.
Promising review: "Creamy and blendable. These are great blushes and have lots of pigmentation. Very creamy and has a smooth application on the skin! It is a great [alternative] to the Rare Beauty blush. It lasted me the whole day and did not melt off. It has a lot of coverage and does not need too much when applying." —Harsh Argawal
Get it from Amazon for $7.99 (available in 12 shades and in sets).
28. A Cosori gooseneck electric kettle designed as an alternative to the fast-boiling Fellow Stagg kettle both in style and functionality. This is the *ideal* kettle for anyone in a true love affair with coffee or tea — this comes with five easy-to-use temperature presets to get the exact amount of heat you need for your perfect brew, and the gooseneck design allows you to control the flow of water more precisely. Bonus: you can use the "hold temp" function to keep water warm for up to an HOUR if you're vibing around the house.
Promising review: "The Fellow Stagg alternative you're looking for. I'll be honest, I was one of those Fellow Stagg cultists and mine broke after some time using it. I'm so glad I checked reviews on Reddit and Amazon, because this thing is amazing. It looks modern and sleek. The temperature controls are accurate and plenty. The boiling speed and 'hold' function are amazing. And most importantly the price is 1/3 of the Stagg (less if on sale!!)." —JLS
Get it from Amazon for $62.99 (available in three styles).
29. A versatile slip dress for a comfortable, sleek staple you'll *never* regret buying, whether you're dressing it up with jewelry and heels or kicking back running weekend errands with an oversized sweater and sneaks.
Promising review: "Slip dresses. So simple, so tricky. Cut and fabric is everything. This one looks far more expensive than it is. It's pretty much a perfect '90s vibe." —Betsy H.
Psst — if you have Amazon Prime Wardrobe, you can try this piece out before you buy it!
Get it from Amazon for $54.90+ (available in sizes XXS–5X and 26 colors).
30. An adorable, roomy duffel bag that's practically *screaming* "take me on a weekend trip" — people compare this durable, water-resistant option to Herschel's duffel and love that it comes with long handles for easy maneuvering and a side panel to hook it to a roll-on suitcase.
Promising review: "This bag is amazing!! It’s the perfect size for all my gym stuff. Clothes, shoes, water bottle, pre-workout, headphones, toiletries, etc., and it can be made smaller or bigger height-wise with these little buttons they have on the side that you can snap down. Very cute. It also has some inside mesh pockets to help separate things better. If you thinking about it, just buy it! You won’t regret it." —Sarah Brackenrich
Get it from Amazon for $21.99+ (available in dozens of colors).
31. Pure Instinct Roll-On, a TikTok-viral "pheromone-infused" scent similar to the more expensive Basic Instinct version. It's marketed as a way to make yourself smell more ~alluring~ because it smells different on each user by blending with the unique pH of your skin, but a lot of reviewers just genuinely love the sweetness of the unique but subtle scent.
Pure Instinct is a small business established in 1985 that specializes in personal fragrances and essential oils.
Promising review: "If you love Basic Instinct by Pure Romance, you will LOVE this affordable alternative! To me it smells almost exactly the same; there is an extremely slight difference in smell that I'm sure others around me wouldn't even pick up on, and I still LOVE the smell! I love Basic Instinct, but ran out awhile ago and just couldn't justify spending that much money on more. I'm so glad I found this alternative!" —MN Tigerlily
Get it from Amazon for $16.95.
32. Plus, Sol de Janeiro's Hair And Body Fragrance Mist, because people are straight up so obsessed with the smell of their cult-fave Bum Bum Cream that they bottled it up for everyday, anytime use. With a delicious "sunshine" and "beachy" smell that reviewers all describe a little differently, it is for sure *the* signature scent of the summer.
Promising review: "The hype off TikTok is real about this scent. It’s very warm and vanilla smelling. Almost like a beachy vibe. I hate how no one would give me any kind of explanation on how it smelled, but glad I jumped on the band wagon with this one." —Karli Bullins
Get it from Amazon for $24 (available in five other scents).
Reviews have been edited for length and/or clarity.